We have received many questions how we calculate the Direct Selling momentum ranks. As we do not want the many "Copy Cats" on the Internet to steal our setup, we do not disclose our algorithm.
What we will enclosed with this article is a small part of our key indicators, the Facebook "Talking About", you find that on the company Facebook page – under likes.
This is the actual number of people who are 'engaged' and interacting with that Facebook Page. The people who actually come back to the page *after* liking the page. This include activities such as comments, likes to a post, shares, etc by visitors to the page.
A company can "Buy" Facebook likes and some companies do….. however "Talking About" is hard to influence. Rule of thumb of "Likes" vs "Talking About" numbers for a Facebook Page:
With LESS than 100,000 likes, a great "talking about" number is about 8% of the likes. With MORE than 100,000 likes, a great "talking about" number is 4% of the likes.
To explain below list, Avon has 13,6 million Facebook likes, however 24,800+ Talking About, so 0,18% is active. Nerium has 206,800+ Facebook likes and 25,000+ Talking About, so 12,34% is active.
Below are the Facebook "Talking About" ranks as of 22 May 2015, we have sorted the "Talking About" on absolute numbers, however you have to look to both numbers
Rank Name Country CEO FB Talking about FB Likes Active
1 Mary Kay United States David Holl 67035 2206063 3,04%
2 Herbalife United States Michael O. Johnson 62603 2463260 2,54%
3 DoTerra United States David Sterling 40871 470240 8,69%
4 Le-Vel United States Paul Gravette 31540 291770 10,81%
5 Alliance In Motion Philippines Ed Cabantog 30850 180458 17,10%
6 Nerium International United States Jeff Olson 25530 206806 12,34%
7 Avon United States Sheri S. McCoy 24856 13659121 0,18%
8 Thirty One Gifts United States Cindy Monroe 23696 704633 3,36%
9 Emgoldex Seychelles Carlos Iza 23397 142012 16,48%
10 Advocare United States Richard H. Wright 22528 319708 7,05%
11 Nu Skin Enterprises United States Truman Hunt 22057 433628 5,09%
12 Melaleuca United States Frank VanderSloot 20016 95041 21,06%
13 Young Living Essential Oils United States Gary Young 16981 436354 3,89%
14 It Works! Global United States Mark Pentecost 16523 413776 3,99%
15 Jamberry Nails United States Adam Hepworth 15999 286504 5,58%
16 Origami Owl United States Bella Weems 14917 383893 3,89%
17 Scentsy United States Orville Thompson 13430 878096 1,53%
18 Arbonne International United States Kay Napier 12314 215465 5,72%
19 Jeunesse Global United States Wendy Lewis 11836 207661 5,70%
20 Oriflame Sweden Magnus Brannstrom 9977 6279611 0,16%
21 Younique United States Derek Maxfield 8711 151328 5,76%
22 Ava Anderson United States Ava Anderson 8252 77528 10,64%
23 Forever Living Products United States Rex G. Maughan 7792 325126 2,40%
24 QNet Malaysia JR Mayer 7151 286261 2,50%
25 Organo Gold Canada Bernie Chua 6511 205081 3,17%
26 Rodan and Fields United States Lori Bush 6403 101837 6,29%
27 Tupperware United States Rick Goings 6265 218349 2,87%
28 Park Lane Jewelry United States Scott Levin 6177 108378 5,70%
29 Omnilife Mexico Jorge Vergara 6133 123462 4,97%
30 USANA United States Dave Wentz 6130 146499 4,18%
31 Royale Business Club Philippines Julius Nolasco 5937 645955 0,92%
32 Amway United States Steve Van Andel & Doug DeVos 5912 385266 1,53%
33 WorldVentures United States Mike Azcue 5778 149799 3,86%
34 Pampered Chef United States Doris Christopher 5763 703175 0,82%
35 5Linx United States Craig Jerabeck 5621 79161 7,10%
36 Chloe and Isabel United States Chantal Waterbury 5372 206309 2,60%
37 Silpada Designs United States Tom Kelly 5072 258966 1,96%
38 Stella & Dot United States Jessica Herrin 4473 412219 1,09%
39 Longaberger company United States John Rochon 4131 65103 6,35%
40 Fuxion United States Alvaro Zuniga Benavides 3928 88353 4,45%
41 Isagenix United States Jim Coover 3897 198141 1,97%
42 Norwex Norway Bjorn Nicolaisen 3893 67017 5,81%
43 4Life Research United States Steve Tew 3885 108469 3,58%
44 Jewelry in Candles United States Micah Buse 3700 41000 9,02%
45 Youngevity United States Steve Wallach 3660 39061 9,37%
46 Cabi United States Kimberly Inskeep 3462 82425 4,20%
47 Plexus Worldwide United States Tarl Robinson 3214 138749 2,32%
48 Tastefully Simple United States Jill Blashack Strahan 3135 228594 1,37%
49 Total Life Changes United States Jack Fallon 2947 53718 5,49%
50 Epicure Selections Canada Amelia Warren 2934 115943 2,53%
51 UP! ESSÊNCIA Brazil CLAREL LOPES 2772 166803 1,66%
52 Mannatech United States Robert A Sinnott 2750 87015 3,16%
53 Nature's Sunshine Products United States Gregory L. Probert 2486 41377 6,01%
54 Vemma United States BK Boreyko 2480 153696 1,61%
55 ACN United States Greg Provenzano 2439 132655 1,84%
56 Javita United States Stan Cherelstein 2321 24642 9,42%
57 Primerica Financial Services United States John A. Addison 2280 61603 3,70%
58 Stampin' Up! United States Shelli Gardner 2274 330947 0,69%
59 BeautyCounter United States Gregg Renfrew 2214 24838 8,91%
60 Shaklee United States Roger Barnett 2080 64327 3,23%
61 Team National United States Angela Loehr Chrysler 2023 23728 8,53%
62 Talk Fusion United States Bob Reina 1968 54563 3,61%
63 MyDailyChoice United States Josh Zwagil 1920 15274 12,57%
64 Cambridge Diet United Kingdom Clive Norton 1899 27516 6,90%
65 Close To My Heart United States Jeanette Lynton Close 1833 92507 1,98%
66 Pink Zebra United States Tom Kelly Gaines 1810 48172 3,76%
67 Captain Tortue Group France Lilian Jacquelinet 1803 17904 10,07%
68 Vestige Marketing Pvt. Ltd India Gautam Bali 1784 41143 4,34%
69 Premier Designs United States Andy Horner 1760 78245 2,25%
70 Princess House United States Connie Tang 1652 41597 3,97%
71 Nucerity International United States Lonnie McKinney 1605 14259 11,26%
72 Zurvita United States Mark Jarvis 1584 55717 2,84%
73 Zija International United States Rodney Larsen 1573 46153 3,41%
74 ASEA United States Chuck Funke 1428 23027 6,20%
75 Yoli United States Robby Fender 1419 38029 3,73%
76 Sabika United States Karin Mayr 1392 98996 1,41%
77 Mary & Martha United States Mary Martha 1348 18164 7,42%
78 Paparazzi United States Misty Kirby 1332 55419 2,40%
79 Unicity Int. United States Stewart Hughes 1320 199357 0,66%
80 Style Dots LLC United States Karen Green 1292 10679 12,10%
81 Traci Lynn Fashion Jewelry United States Traci Lynn 1275 27311 4,67%
82 Stream Energy United States Mark Schiro 1202 34111 3,52%
83 Steeped Tea Canada Tonia Jahshan 1134 28377 4,00%
84 Zrii United States A.K. Khalil 1110 30798 3,60%
85 TruVision Health United States Travis Martin 1088 8521 12,77%
86 Ameo Essential Oils (Zija) United States Rodney Larsen 1075 8641 12,44%
87 The Limu Company United States Gary Raser 1074 32752 3,28%
88 South Hill Designs United States Joe Ochoa 1040 108004 0,96%
89 Regeneca United States Matt Nicosia 997 62790 1,59%
90 UFUN Thailand Athiwat Soonpan 992 11686 8,49%
91 Solavei United States Ryan Wuerch 983 74123 1,33%
92 OneCoin Bulgaria Ruja Ignatova 970 6249 15,52%
93 Wildtree United States Leslie Montie 923 37100 2,49%
94 Perfectly Posh United States Ann Dalton 922 44727 2,06%
95 One Lightning Corporation Philippines Kenji Ito 914 15263 5,99%
96 Initials United States Britney C. Vickery 898 115085 0,78%
97 Silver Icing Canada Christina Marcano 835 13645 6,12%
98 BeautiControl United States Daisy Chin Lor 833 56425 1,48%
99 Yevo United States David Brown 780 2945 26,49%
100 Paycation United States David Manning 762 12650 6,02%
101 Life Shotz United States Richard Brooke 754 2837 26,58%
102 Seacret Direct United States Izhak Ben Shabat 750 22108 3,39%
103 Monavie - Mynt United States Mauricio Bellora 722 182309 0,40%
104 NYR Organic United States Peter Kindersley 721 12288 5,87%
105 The Rustic Shop United States Kimmie Klock 708 43928 1,61%
106 L Bri Pure Natural United States Brian Kaminski 701 10392 6,75%
107 Cutco United States James Stitt 700 41116 1,70%
108 Life Wave United States David Schmidt 697 16850 4,14%
109 Traveling Vineyard United States Rick Libby 692 15339 4,51%
110 Ruby Ribbon United States Anna Zornosa 672 16981 3,96%
111 Life Vantage United States Douglas Robinson 665 25782 2,58%
112 Fifth Avenue Collection United States Adam Butler 661 30939 2,14%
113 Touchstone Crystal United States Dan Cohen 637 12594 5,06%
114 Energetix Germany Roland Forster 629 9044 6,95%
115 WOR(l)D GN United States Fabio Galdi 608 27049 2,25%
116 Morinda United States Kerry Asay 604 21700 2,78%
117 Market America United States JR. Ridinger 601 56113 1,07%
118 Nikken United States Kurt Fulle 597 11927 5,01%
119 XanGo United States Aaron Garrity 595 39721 1,50%
120 Ambit Energy United States Jere Thompson 591 30716 1,92%
121 Zermat Int. United States Omar Enriquez 576 15647 3,68%
122 ByXpress Gibraltar Havard Michelsen 573 7027 8,15%
123 ForeverGreen - FgXpress United States Ron Williams 570 18311 3,11%
124 Trivita United States Michael Ellison 537 4766 11,27%
125 Simply Aroma United States Kelly Love 533 13014 4,10%
126 Color by Amber Canada Talley Goodson 529 27880 1,90%
127 Sisel International United States Tom Mower 526 8623 6,10%
128 Pink Papaya United States Susan Huneke 519 39624 1,31%
129 PhytoScience Malaysia Dato Sri Lai Teck Peng 517 4188 12,34%
130 Reliv International United States Robert Montgomery 515 18448 2,79%
131 Empower Network United States Jonathan Cronstedt 474 29670 1,60%
132 Sunrider United States Tei-Fu Chen 456 9471 4,81%
133 Lemongrass Spa Pr. United States Heidi Leist 423 6812 6,21%
134 Modere United States Robert Conlee 419 11121 3,77%
135 J.Hilburn United States Hil Davis and Veeral Rathod 417 11356 3,67%
136 Jafra Cosmetics United States Mauro Schnaidman 411 22272 1,85%
137 Four Corners United States David Harrison 407 7359 5,53%
138 Dove Chocolate United States John Wyckoff 406 36736 1,11%
139 Life Plus United States Bob Lemon 402 11490 3,50%
140 Healthy Home Company United States Brig Hart 399 17229 2,32%
141 Uppercase Living United States Jeff Erickson 399 38280 1,04%
142 GNLD International United States Jerry Brassfield 395 3846 10,27%
143 Bonofa Liechtenstein Martin Bohm 386 8062 4,79%
144 Sevenpoint2 United States Jason Boreyko 364 8789 4,14%
145 Juice Plus+ United States Jay Martin 357 287296 0,12%
146 Visi United States Kent Lewis 354 5519 6,41%
147 Cellagon Switzerland Hans-Günter Berner 347 3325 10,44%
148 Stemtech United States Ray Carter 337 38160 0,88%
149 Wellstar Int. Germany Christiaan Wiesner 335 1923 17,42%
150 ViVI (Cookie Lee) United States Debbie Millar 329 18689 1,76%