Top Direct Selling Companies On Facebook – Talking About Ranks – June 2015

We have received many questions how we calculate the Direct Selling momentum ranks. As we do not want the many "Copy Cats" on the Internet to steal our setup, we do not disclose our algorithm.

What we will disclose with this article is a small part of our key indicators, the Facebook "Talking About", you find that on the company Facebook page – under likes.

This is the actual number of people who are 'engaged' and interacting with that Facebook Page. The people who actually come back to the page *after* liking the page. This include activities such as comments, likes to a post, shares, etc by visitors to the page.

A company can "Buy" Facebook likes and some companies do….. however "Talking About" is hard to influence. Rule of thumb of "Likes" vs "Talking About" numbers for a Facebook Page:

With LESS than 100,000 likes, a great "talking about" number is about 8% of the likes. With MORE than 100,000 likes, a great "talking about" number is 4% of the likes. The May 2015 ranks are here

To explain below list, Oriflame (Nr. 39) has 6,3 million Facebook likes, however 4,420+ Talking About, so 0,07% is active. Alliance In Motion (Nr. 2)  has 185,600+ Facebook likes and 47,900+ Talking About, so 25,83% is active.

Below are the Facebook "Talking About" ranks as of 21 June 2015 for the Top 150, we have sorted the "Talking About" on absolute numbers, however you have to look to both numbers